A responsive website has the capability to adapt to the device being used. Most websites were designed to be viewed on a full screen desktop monitor or laptop. When accessed through smaller screens like that of smart phones, some parts of the page are cut off, forcing the viewers to scroll. This can be tiresome and annoying, especially to the viewers with very little time to spare. The solution to this setback is by designing a website that can be conveniently viewed on smaller screens as it is in wide screen monitors.
Responsive website delivers a constant experience for users who are visiting or browsing the websites in across multiple platforms.
Responsive Design will increase the user experience, reduces the bounce rate and ultimately helps in potential leads.
In traditional marketing, for significant impact, businesses would launch advertising campaigns that will reach the maximum number of people. The principle stays true to the internet marketing. Building a website is basically aimed at making an online presence. As more people are accessing the net using a variety of gadgets, it is only sensible that you adjust to the trend of internet usage.